Why all the fuss? For most of us, it’s not that big of a deal ... we grab our camera, turn it on, point at our subject and shoot. Pretty simple right? But if modern photography is that simple, and people are really so happy, then why all the photography books, classes, workshops and seminars? Why then, in a world were technological advancements have made capturing an image easier than making a cup of coffee, do we still want more? The answer is simple: pride. We’re missing it ... and we have to get it back.

Monday, July 13, 2009

Saying Goodbye to Adobe Photoshop

We are all different. We all bring a different voice, a different vision. Just because society believes that Photoshop is required to create beautiful pieces of art doesn’t make it true. There should be options, discerning opinions. Artistic freedom means having a choice and it shouldn’t have to come from a computer.
An In Focus Photographer believes in Expressionism. He knows that this is done at the moment of creation not after the fact in a computer. Sure the occasional image may need to be cleaned due to a dirty sensor or a contrast/saturation setting that can't be achieved in-camera but we don't manipulate, we don't alter our images. The techniques and visualization theories shown here don’t require any ‘alterations’ after the fact — they just are. What you see is what we shot.

Bottom line: Sure the digital darkroom offers a multitude of creative choices but art doesn’t come from a filter or an action, it is born in the heart and springs from the soul.

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